It's Not You, It's Them!

Here at The Working Beauty- I never go by sizes. Why because a woman's dress, pants, or skirt size can be deceiving. Each size varies depending on brand, designer, season and various variables that shouldn't matter but do.

Ever wondered why you go into your favorite retail store a season after having worn a size 6 for a whole year and now you try on the same size, in a similar style pant and it doesn't fit. You are literally standing there like WTH? Now you are thinking you have gained much more weight than you realized and you are staring repeatedly at yourself in the mirror thinking how could you miss this, And now you on IG searching for personal trainers and/ or googling the most popular diet plans. Don't worry we have all been there. But it took me research to discover "it's not you, it's them." "Them" being the evil people of retail.

Every year women sizes fluctuate sometimes by something as minutes as 1/8 of a millimeter and then you don't really notice but sometimes it can be a whole inch. And every year some sizes just shift completely. Why is that? you ask as you are now reading this flabbergasted and outraged. Why does a size 6 become a size 8, or a size 12 is now a size 8. Well as I stated it can be a variety of variables (i.e. Types of materials, design, new management). But did you know, it is also a psychological game. Every year, every brand looks at how women view themselves and size their clothing according to their target audience. Meaning that if women in their target audience feel bigger then sizes are labeled smaller to make that woman feel better about her purchase , but the contrary happens too that if their target audience are young teens or college aged women i.e. h&m or F21 then the sizes are made extra tiny. Which is why a Banana Republic 12 fits nothing like an H and M 12 which fits nothing like an Ann Taylor 12 which fits nothing like an Anthropologie 12 which fits nothing like an Alice and Olivia 12, I think you get my point. Which is why it makes absolutely no sense when I see a woman look into the tag of something I have purchased for her and automatically say "Oh no Im not going to be able to fit this". Like, Giirrrrlllll how do you know?!?! But rather than be upset, I just make a mental note that "its not you, it's them" and that reaction is just how much the psychology of retail has royally f$#%ed  with our minds! 

So what's my solution to this mind f*%$ you ask. Well it is simple (outside of saying "No" to retail"),  I only shop according to measurements. Because as much as women's weight fluctuate, sizes of some of our favorite brands are twice as bad and some time more depending on the season. However, the one constant is math. Which is why my tape measurer is regularly referred to my side chick, she is not bae, but she is loyal and not going anywhere. By taking measurements of my clients I ensure a proper fit. I have had only 2 outfits sent back because they didn't fit from clients that I have never met or have not seen in years because we used measurements. (Well, except for the time a client straight lied about her measurements but that is another story for another day.) Numbers don't lie- and measurements are numbers. So when I have a client, I immediately ask them for measurements. What is interesting is that so many women don't know their measurements and don't know how to take them. So I thought I would offer some assistance:

  • Bust: Measure all the way around your bust and back on the line of your nipples.
  • Waist: Measure at its narrowest point width-wise, usually just above the navel.
  • Hips: Measure around the widest part of the hipbones.
  • Inseam: Measure from inside your thigh, right where your crotch ends to the bottom of your feet. 

These are the most popular measurements and generally all that I need to provide a perfect fit for any client. But outside of my services (which of course we always welcome new clients), its a good way to track your own size so that next time your favorite store switches up on you, you won't break down and cry when your favorite trousers in a size 6 don't fit. You will know your measurements and be able to calm yourself by thinking or even saying out loud "It's not me, it's them".